1. H. Couture Beauty Mascara – $14million

H. Couture Beauty is a defunct cosmetics company that was established
only in 2006 by Taysha Smith Valez. The company was initially
responsible for mascara in a tube adorned with 1,000 Swarovski crystals.
It upped the ante when it took a client’s order for a mascara casing
made of 18k gold with 2,500 blue diamonds and a lipstick casing made of
18k gold with 1,200 pink diamonds. Included in the price tag are
lifetime concierge service, lifetime refills, 24/7 phone support,
discounts and gift-wrapping services. Now that the company has closed
shop, however, it is not sure how the additional services are being
provided.
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